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SPECIFICTION
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Fivestars

fsweb.fivestars.com

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Spec score 7.4 #15 of 28 in Customer Loyalty Software

What it is

Fivestars is a paid loyalty and retention platform for local businesses and independent franchises in the United States and Canada. It is available on web, Android, and iOS. The service tracks customer points and rewards, supports tagging and segmentation, and imports contacts from Constant Contact, Mailchimp, and other services. Customers can sign in with a phone number to earn points and redeem rewards. Fivestars Connect runs on a supplied tablet or directly on a point-of-sale system. The dashboard reports new sign-ups, return visits, and rewards redeemed. AutoPilot sends offers for milestones such as a first visit, birthday, or risk of not returning, while promotions can go by text, email, or push notification immediately or on a schedule. The Manager App is included in every package. Essentials lists a customer touchscreen, database, eight AutoPilot campaigns, and one promotion per month. Pro adds unlimited promotions, Text-to-Join, and customer acquisition. Pricing is on request; no numeric plan prices are listed.

Spec sheet

What it does
Fivestars offers local businesses loyalty rewards and marketing tools to encourage customers to return.Read 9 Oct 2026 · fsweb.fivestars.com
Headquarters
San Francisco, California, United StatesRead 28 Sep 2026 · fsweb.fivestars.com
Founded
2011Read 28 Sep 2026 · fsweb.fivestars.com
Automated campaigns
AutoPilot sends automated offers for customer milestones such as a first visit, birthday, or risk of not returning.Read 9 Oct 2026 · fsweb.fivestars.com
Compliance and fraud prevention
Fivestars says its program is TCPA compliant and logs customer activity for fraud prevention.Read 9 Oct 2026 · fsweb.fivestars.com
Customer database
The program tracks customer points and sends rewards based on each customer’s journey with the business.Read 9 Oct 2026 · fsweb.fivestars.com
Customer sign-in
Customers can sign in to earn points and redeem rewards using their phone number.Read 9 Oct 2026 · fsweb.fivestars.com
Manager app
The Fivestars Manager App is available for Android and iOS and is included in every Fivestars package.Read 9 Oct 2026 · fsweb.fivestars.com
POS and tablet
Fivestars Connect runs on a Fivestars-provided tablet or directly on the business’s point-of-sale system.Read 9 Oct 2026 · fsweb.fivestars.com
Pricing
Fivestars describes its pricing as flexible and directs businesses to talk with its team to find a package; it does not state a price on that page.Read 9 Oct 2026 · fsweb.fivestars.com
Promotions
Businesses can send promotions by text, email, and push notification, immediately or on a schedule.Read 9 Oct 2026 · fsweb.fivestars.com
Reporting
The dashboard tracks program performance, including new sign-ups, return visits, and rewards redeemed.Read 9 Oct 2026 · fsweb.fivestars.com
Segmentation
Businesses can tag customers, segment them into groups, and import contacts from Constant Contact, Mailchimp, and other services.Read 9 Oct 2026 · fsweb.fivestars.com
Target customers
Fivestars describes its marketing platform as serving local businesses and independent franchises in the US and Canada.Read 9 Oct 2026 · fsweb.fivestars.com

Plans and prices

Essentials Priced on request Customer Touchscreen · Customer database · Eight AutoPilot campaigns · One promotion per month Read 19 Sep 2026 · fsweb.fivestars.com
Pro Priced on request Customer Touchscreen · Customer database · Eight AutoPilot campaigns · Unlimited promotions · Text-to-Join · Customer acquisition Read 19 Sep 2026 · fsweb.fivestars.com

Every Fivestars plan and price →

Strong points and limits

Strong points

  • Web, Android, and iOS access
  • Points, rewards, and customer database
  • Segmentation and contact imports
  • Automated milestone campaigns
  • Referral programs and lifecycle automation

Limits

  • Pricing is available only on request
  • Essentials limits promotions to one monthly
  • Pro is needed for unlimited promotions
  • Target market is US and Canada

Who it suits

It suits local businesses and independent franchises in the US and Canada seeking loyalty rewards, customer segmentation, automated campaigns, and promotions.

Verdict

Fivestars combines loyalty tracking, automated outreach, segmentation, and reporting across web and mobile apps. The listed Essentials and Pro differences clarify promotion limits and added acquisition tools, but businesses must request pricing.

Where Specifiction places it

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