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Siro

siro.ai

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Spec score 7.4 #16 of 26 in Sales Coaching Software

What it is

Siro is AI sales coaching software for in-person sales teams. It records conversations, produces transcripts, and analyzes customer discussions, including when recording happens without an internet connection. Halftime provides live coaching during calls, while transcripts can support immediate coaching and later review. Siro extracts pricing, objections, competitors, timelines, and outcomes, then can fill CRM fields and draft follow-up messages. Integrations include Pipedrive, LeadPerfection, Improveit360, Microsoft Dynamics, HubSpot, and Salesforce. Its REST API, webhooks, and scheduled data pulls support connections to other systems, including appointment syncing, AI-insight retrieval, and recording triggers. Dashboards report rep activity, coaching activity, and team trends. Siro states SOC 2 Type II compliance, HIPAA and GDPR requirements, and customer ownership of recordings, transcripts, and derived data. Pricing is on request.

Spec sheet

Product
Siro records and transcribes in-person sales conversations, then analyzes them to provide coaching and sales insights.Read 9 Oct 2026 · siro.ai
API
Siro's REST API supports bidirectional custom integrations, including syncing appointments, retrieving AI insights, and triggering recordings.Read 4 Oct 2026 · siro.ai
Integrations
Siro lists native integrations with Salesforce, HubSpot, Microsoft Dynamics, LeadPerfection, and major dealership systems.Read 9 Oct 2026 · siro.ai
Security
Siro states that it has SOC 2 Type II compliance and does not train AI models on customer conversations.Read 4 Oct 2026 · siro.ai
Support
Siro's SMS terms direct users to email [email protected] for program support.Read 4 Oct 2026 · siro.ai
Founded
2020Read 28 Sep 2026 · siro.ai
Company
Siro identifies Jake Cronin as its Founder & CEO.Read 4 Oct 2026 · siro.ai
Analytics
Siro provides dashboards and reports for rep activity, coaching activity, and team trends.Read 4 Oct 2026 · siro.ai
Ask Siro
Ask Siro answers questions about accessible sales conversations and links answers to the moments they reference.Read 9 Oct 2026 · siro.ai
Automated follow-up
After a conversation, Siro can draft follow-up messages and fill CRM fields automatically.Read 9 Oct 2026 · siro.ai
Automation
Siro extracts conversation details and syncs information such as pricing, objections, competitors, timelines, and outcomes into CRM fields.Read 4 Oct 2026 · siro.ai
Conversation review
Reps can review transcripts and share recordings, and managers can use recordings to see how reps perform.Read 9 Oct 2026 · siro.ai
Data connections
Siro provides a REST API, webhooks, and scheduled data pulls for connecting conversation data to other systems.Read 9 Oct 2026 · siro.ai
Data controls
Customers can set recording retention, delete or export data, and configure automatic redaction of sensitive information.Read 9 Oct 2026 · siro.ai
Data ownership
Siro says recordings, transcripts, and derived data belong to the customer and are not used to train AI models.Read 9 Oct 2026 · siro.ai
Implementation support
Siro says its solutions engineering team works with customer IT and CRM teams to build workflows and support setup.Read 9 Oct 2026 · siro.ai
Live coaching
Halftime Mode provides AI coaching during live sales conversations.Read 9 Oct 2026 · siro.ai
Mobile availability
Siro says Ask Siro is available on web and mobile; a product update says Debrief Call is live for iOS, with Android coming soon at the time of publication.Read 9 Oct 2026 · siro.ai
Pricing model
Siro's home services page says it is priced per license with no usage caps or enterprise minimums; the page does not state a price amount.Read 4 Oct 2026 · siro.ai
Recording access
Recording visibility is permission-based and configurable, and recordings can be marked private.Read 4 Oct 2026 · siro.ai
Recording consent
Siro provides configurable consent flows, while each organization is responsible for meeting applicable recording consent requirements.Read 4 Oct 2026 · siro.ai
Recording features
Recordings can be made without an internet connection, and transcripts are available for immediate coaching.Read 4 Oct 2026 · siro.ai
Security and compliance
Siro says it is SOC 2 Type II compliant, meets HIPAA and GDPR requirements, and signs BAAs.Read 9 Oct 2026 · siro.ai
Small teams
Siro says a version for smaller teams is launching and invites interested teams to join a waitlist.Read 4 Oct 2026 · siro.ai
Target users
Siro describes its product as AI sales coaching software for in-person sales teams and says it is built for reps, managers, and sales leaders.Read 9 Oct 2026 · siro.ai
Who it serves
Siro is built for in-person sales teams, with industry pages for dealerships, home improvement, home services, builders, telecom, multifamily, senior living, medical aesthetics, and medical devices.Read 4 Oct 2026 · siro.ai

Strong points and limits

Strong points

  • Offline conversation recording
  • Live coaching through Halftime
  • CRM field synchronization
  • REST API and webhooks
  • Configurable retention and redaction

Limits

  • Pricing requires a request
  • Organizations handle recording consent
  • Smaller-team version is waitlisted

Who it suits

Siro suits in-person sales reps, managers, and sales leaders in industries such as dealerships, home services, builders, telecom, and senior living. It also fits organizations needing CRM synchronization and configurable recording controls.

Verdict

Siro combines conversation capture, coaching, CRM automation, and analytics for in-person sales operations. Its integrations and data controls are clearly specified, while pricing must be obtained directly.

Where Specifiction places it

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