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Starta.one

starta.one

From €6.29/mo Free plan WebiOSAndroidAPI
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Spec score 8.7 #5 of 24 in Massage Therapy Software

What it is

Starta.one is an AI CRM for beauty and service businesses that brings bookings, client management, finances, and team work into a chat-based system. Its StartaAI assistant helps with CRM tasks and business analysis. Scheduling includes a team calendar, online booking, schedule management, and AI suggestions for booking slots. The product also covers inventory, payroll calculations, financial analytics, marketing tools, and loyalty programs. For customer communication, it offers SMS and push reminders; a Telegram bot can answer questions, book appointments, and send reminders. Businesses can integrate a website and connect SMS gateways such as Twilio, MessageBird, Plivo, and Bandwidth through a standard API. Starta Lite is free and gives access to the business owner, with unlimited bookings and a personal booking website. Starta Pro lists system access for five employees and 100 SMS credits as a monthly bonus; its plan price is 75.52€ per 12 Months. A 14-day trial requires no card, and the site says it can transfer data from a current CRM. Starta.one is available on Android, iOS, and the web.

Spec sheet

What it does
Starta.one is an AI CRM combining bookings, client management, finances, team scheduling and marketing for service businesses.Read 15 Oct 2026 · starta.one
Product
Starta.one describes itself as an AI CRM for beauty and service businesses that manages bookings, clients, finances, and teams through chat.Read 3 Oct 2026 · starta.one
Audience
The site lists beauty salons, barbershops, manicure businesses, clinics, dentistry, fitness, yoga, veterinary clinics, and other service businesses as target industries.Read 3 Oct 2026 · starta.one
Trial
The site offers 14 days free with no card required and says it will transfer data from a current CRM.Read 3 Oct 2026 · starta.one
Integrations
The product supports website integration and says businesses can connect SMS gateways such as Twilio, MessageBird, Plivo, and Bandwidth via standard API.Read 3 Oct 2026 · starta.one
Mobile apps
The business mobile app supports iOS and Android, with calendar access, booking handling, push alerts and AI suggestions.Read 15 Oct 2026 · starta.one
Support
Starta Pro includes consultation with a Starta.one specialist about the business page and promotion.Read 3 Oct 2026 · starta.one
Headquarters
The registered office is Kaupmehe tn 7-120, 10114 Tallinn, Estonia.Read 15 Oct 2026 · starta.one
Maker
The site copyright names Collaboracia OÜ.Read 3 Oct 2026 · starta.one
Acquisition tracking
Starta.one tracks bookings from its catalog, Google, Instagram, Facebook, referrals and direct links using UTM and behavioral data.Read 15 Oct 2026 · starta.one
AI assistant
StartaAI analyzes revenue, expenses, occupancy and retention, highlights trends and anomalies, recommends actions and answers business questions.Read 15 Oct 2026 · starta.one
API availability
The maker’s comparison page says an open API is available from the first paid plan.Read 15 Oct 2026 · starta.one
Booking and scheduling
The platform provides online booking, calendars, group services, scheduled events, booking websites and website widgets.Read 15 Oct 2026 · starta.one
Business management
The product includes inventory management, payroll calculations, financial analytics, marketing tools, and loyalty programs.Read 3 Oct 2026 · starta.one
Client communication
Client tools include a database, chats, SMS reminders and broadcasts, plus custom SMS-provider support.Read 15 Oct 2026 · starta.one
Company legal name
Starta.one is owned and operated by Collaboracia OÜ, an Estonian company with registry code 16244454.Read 15 Oct 2026 · starta.one
Custom SMS providers
Businesses can connect Twilio, MessageBird or Plivo by entering an API key and sender name, with primary and backup gateways.Read 15 Oct 2026 · starta.one
Customer communication
Starta.one offers SMS and push reminders, and its Telegram bot can answer questions, book appointments, and send reminders.Read 3 Oct 2026 · starta.one
Documentation and support
A Capterra listing says support options include email/help desk, FAQs or forum, knowledge base, phone, live chat and 24/7 live representatives, with documentation, videos, webinars and live training listed.Read 15 Oct 2026 · capterra.com
Finance and operations
Finance and operations cover P&L reporting and planning, salary management, payments, inventory, rentals, analytics and service technology cards.Read 15 Oct 2026 · starta.one
Google Play listing
The Android listing shows 1K+ downloads, encrypted data in transit and user-requested data deletion.Read 15 Oct 2026 · play.google.com
Hosting and processors
The policy identifies AWS hosting in Frankfurt, Cloudflare security and DDoS protection, Stripe payments, EU-hosted PostHog analytics and OpenAI, Gemini and xAI for AI features.Read 15 Oct 2026 · starta.one
Limit: missing beauty records
A 2026 comparison says Starta.one lacks a skin card and before-and-after photos for beauty practices.Read 15 Oct 2026 · onecrmapp.com
Limit: SMS costs
The same comparison says SMS messages are charged separately rather than included.Read 15 Oct 2026 · onecrmapp.com
Marketing and loyalty
Marketing features include client acquisition, loyalty cards and programs, memberships, gift certificates and promo codes.Read 15 Oct 2026 · starta.one
Payment automation
The payment module supports deposits, split tenders, Open Banking reconciliation and automatic fiscal receipts through Checkbox, Vchasno Register, Cashalot and Vault.Read 15 Oct 2026 · starta.one
Payment card security
The payments page says Starta.one does not store card data; processing is handled by PCI DSS Level 1 providers over TLS 1.3.Read 15 Oct 2026 · starta.one
Payment integrations
Supported payment providers include Stripe, LiqPay, Fondy, WayForPay, PayPal and Mono Acquiring, with Apple Pay and Google Pay through providers.Read 15 Oct 2026 · starta.one
Plan limit
Starta Lite access is limited to the business owner, while Starta Pro lists system access for five employees at the displayed price example.Read 3 Oct 2026 · starta.one
Praise: chatbot
An App Store reviewer says the chatbot helped the app surpass competing services.Read 15 Oct 2026 · apps.apple.com
Praise: mobile CRM
App Store reviewers describe the CRM as convenient and say it helped improve their business workflows.Read 15 Oct 2026 · apps.apple.com
Rating on Apple App Store
4.7 out of 5 from 26 reviewsRead 15 Oct 2026 · apps.apple.com
Rating on Capterra
0.0 out of 5 from 0 reviewsRead 15 Oct 2026 · capterra.com
Rating on GetApp
4.7 out of 5 from 9 reviewsRead 15 Oct 2026 · getapp.com
Rating on Software Advice
No rating; the listing reports no reviews yet.Read 15 Oct 2026 · softwareadvice.com
Recent app update
Google Play lists the app as updated on 23 July 2026.Read 15 Oct 2026 · play.google.com
Scale claim
The maker says more than 1,000 service businesses use Starta.one.Read 15 Oct 2026 · starta.one
Scheduling
Features include a team calendar, online booking, schedule management, and AI suggestions for booking slots.Read 3 Oct 2026 · starta.one
Security and compliance
The privacy policy says Starta.one follows GDPR, uses encryption in transit and access controls, and does not sell personal data.Read 15 Oct 2026 · starta.one
SMS costs
The pricing comparison lists client SMS credits from 0.03€ on Lite and from 0.02€ on Pro.Read 3 Oct 2026 · starta.one
System requirement
The iOS app requires iOS 15.1 or later; its Mac version requires macOS 12.0 or later and an Apple M1-or-newer Mac.Read 15 Oct 2026 · apps.apple.com
Telegram integration
The Telegram bot answers client questions, books appointments and sends reminders without leaving Telegram.Read 15 Oct 2026 · starta.one
Website widget
A one-line code snippet adds a customizable booking button to WordPress, Wix, Tilda, Webflow, static HTML and custom sites.Read 15 Oct 2026 · starta.one

Plans and prices

Starta Lite Free Free owner-only access · unlimited bookings · personal booking website · calendar and scheduling · SMS and push notifications Read 15 Oct 2026 · starta.one
Starta Pro €6.29 a month 8.99€6.29€ /month; 75.52€ per 12 Months; 12-month term with 25% discount 5 employees · 100 monthly SMS credits · financial analytics · marketing and loyalty tools · certificates and subscriptions · online payments · unlimited branches · custom SMS provider Read 15 Oct 2026 · starta.one

Every Starta.one plan and price →

Strong points and limits

Strong points

  • Free Lite plan includes unlimited bookings.
  • Online booking and AI-suggested booking slots are available.
  • Telegram bot can book appointments and send reminders.
  • Website integration and SMS gateway connections are supported.

Limits

  • Lite access is limited to the business owner.
  • Pro lists system access for five employees.
  • Client SMS credits start from 0.03€ on Lite and 0.02€ on Pro.

Who it suits

Starta.one is aimed at beauty and service businesses, including salons, clinics, fitness businesses, and veterinary clinics. The owner-only Lite plan may suit an owner running bookings, while Pro lists access for five employees.

Starta.one in depth

Read the full write-up

Overview

Starta.one is a CRM for appointment-led businesses that brings scheduling, client records, and operational tools together. It is most compelling for service-business owners who want booking and business administration in one system. The owner-only free plan is a useful starting point, but teams need to consider the Pro tier’s five-employee access and annual billing.

Key features

Scheduling and client management

A team calendar, schedule management, online booking, and AI suggestions for appointment slots cover the daily work of coordinating bookings. Treatment-room scheduling, client history, packages, and memberships also suit businesses that manage repeat visits and service bundles. Lite permits unlimited bookings and provides a personal booking website, but its owner-only access makes it unsuitable when staff need to manage appointments themselves.

Operations and customer communication

Inventory management, payroll calculations, financial analytics, marketing tools, and loyalty programs extend the product beyond a booking calendar. StartaAI is described as a system helper, CRM task assistant, and business analyst; Pro provides extended access. SMS and push reminders, along with a Telegram bot that can answer questions, book appointments, and send reminders, can handle routine customer contact. SMS credits are charged from 0.03€ on Lite and from 0.02€ on Pro, so businesses sending many texts should account for that ongoing cost.

Integrations and onboarding

Website integration is supported, and businesses can connect SMS gateways including Twilio, MessageBird, Plivo, and Bandwidth through a standard API. The 14-day trial does not require a card, and Starta.one says it will transfer data from a current CRM. That combination lowers the friction of evaluating a switch, though it does not remove the need to check whether the five-employee Pro example fits the business.

Pricing

Starta.one uses a freemium model. Starta Lite costs nothing and includes owner-only access, unlimited bookings, a personal booking website, SMS notifications, a calendar and bookings, and website integration. It is a sensible fit for a solo owner who wants a booking workflow without a subscription; the trade-off is that employees cannot access the system on this plan.

Starta Pro has a displayed price example of 75.52€ billed per 12 Months. It includes system access for five employees, 100 SMS credits as a monthly bonus, unlimited branches, and extended StartaAI access. That makes it the more relevant tier for a small team or a business with multiple locations, but the annual term is a commitment and the example does not establish a monthly price. Additional client SMS credits start from 0.02€ on Pro, compared with 0.03€ on Lite. A 14-day free trial is available without a card.

Platforms

Starta.one runs on Android, iOS, and the web, giving owners and staff access across mobile and browser platforms.

Who it's for

The product names beauty salons, barbershops, manicure businesses, clinics, dentistry, fitness, yoga, veterinary clinics, and other service businesses as target users. Its mix of appointment scheduling, customer records, payment processing, treatment-room scheduling, and business tools is most relevant where bookings and repeat client relationships are central. A solo operator can start on Lite; teams should look to Pro, whose example supports five employees. Pro also includes consultation with a Starta.one specialist about the business page and promotion.

Pros and cons

Pros

Unlimited bookings on the free plan: Lite can support a solo owner’s scheduling without a booking quota.

Broader than scheduling: Inventory, payroll calculations, financial analytics, marketing, and loyalty tools bring several business tasks into the same product.

Several ways to reach clients: SMS and push reminders are complemented by a Telegram bot that can answer questions and book appointments.

Useful team and branch capacity in Pro: The displayed example includes five employee accounts and unlimited branches.

Low-friction evaluation: The 14-day trial requires no card, and the company says it will transfer data from a current CRM.

Cons

Free access is strictly owner-only: Businesses that need employees to work in the system must move beyond Lite.

Pro is presented as an annual price example: 75.52€ billed per 12 Months requires an annual commitment, while a monthly price is not given.

SMS can add recurring costs: The included Pro bonus is 100 credits per month, after which client credits start from 0.02€; Lite credits start from 0.03€.

Alternatives

For a broader comparison set focused on massage practice tools, browse Massage Therapy Software.

WellnessLiving is a paid alternative with a free plan and trial; its Starter plan is $62 a month billed annually for one staff member, booking, client and staff apps, and POS.

Zenamu may suit a class or appointment business that can work within order quotas: its free plan allows 30 orders per month and one teacher account, while Expert allows 500 orders per month.

Pronto offers a free tier with one staff member, 100 clients, 50 bookings per month, and 100 products; choose it if those caps fit better than Starta.one’s owner-only but unlimited-booking Lite plan.

CliniForm is another freemium alternative.

Kneadly is another freemium alternative with a web platform.

PocketSuite is a paid alternative with a free trial and a Premium plan at $49.99 a month for a solo practitioner.

Somavue uses usage-based pricing rather than a subscription: it charges 1.0% of what clients pay through the service, with Stripe card fees charged separately.

Stillpoint offers a free plan for one practitioner, two services, and eight appointments per month, making it a capped option for very low-volume use.

Verdict

Starta.one is a strong fit for solo service-business owners who want unlimited free bookings alongside client records and broader operating tools, and for small teams prepared to pay for staff access. Its main draw is the breadth beyond scheduling; its main limitation is that team use depends on Pro’s annual price example, with SMS costs on top. Look elsewhere if staff need access without an upgrade or if the Pro terms do not suit your budget.

Verdict

Starta.one combines scheduling and customer communication with business-management tools for service operators. The free plan is owner-only; Pro lists five-employee access and a 14-day trial is available without a card.

Where Specifiction places it

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