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Zyro Audience Builder

zyro.world

Free plan Web
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Spec score 7.0 #17 of 21 in Customer Segmentation Software

What it is

Zyro Audience Builder creates shopper segments for ad targeting using signals such as cart value, product views, time spent, purchase history, and coupon use. Its visual rule builder combines conditions with AND/OR logic, helping store owners define groups such as cart abandoners, high-intent browsers, top spenders, and lapsed customers. Audiences refresh in real time, and the product supports predictive segments and anonymous profiles. A purchase can remove a customer from a non-buyer segment automatically; a recent-purchasers audience can help exclude existing customers from prospecting campaigns. Zyro describes server-side, first-party data syncing intended to keep segments working when cookies or ad blockers interfere. Listed activation destinations include Meta, Facebook, Instagram, Google Ads, TikTok Ads, Klaviyo, and Mailchimp. Setup uses one snippet, which Zyro says takes about two minutes to add. The snippet is described as compatible with Shopify, WooCommerce, BigCommerce, Squarespace, Wix, and sites where users can paste a line of code.

Spec sheet

Purpose
Audience Builder creates shopper segments from cart value, behavior, intent, and purchase signals for ad targeting.Read 30 Sep 2026 · zyro.world
Intended users
Zyro describes its audience as online store owners seeking to improve ad targeting and sales.Read 30 Sep 2026 · zyro.world
Support
Zyro says customers can email its founder directly at [email protected] and that there are no support tiers.Read 30 Sep 2026 · zyro.world
Headquarters
Melbourne, AustraliaRead 28 Sep 2026 · zyro.world
Ad destinations
The page says audiences sync to Meta, including Facebook and Instagram, and Google; it also describes simultaneous syncing to both platforms.Read 30 Sep 2026 · zyro.world
Audience examples
Examples include high-intent browsers, cart abandoners, deep readers, top spenders, discount-only buyers, and lapsed customers.Read 30 Sep 2026 · zyro.world
Customer exclusions
The product can create a recent-purchasers audience to exclude existing customers from prospecting campaigns.Read 30 Sep 2026 · zyro.world
Dynamic updates
Audiences update automatically, removing a customer from a non-buyer segment when they purchase.Read 30 Sep 2026 · zyro.world
First-party data
The page describes server-side, first-party data syncing intended to keep segments working when browser cookies or ad blockers interfere.Read 30 Sep 2026 · zyro.world
Installation
The product page says setup uses one snippet and describes the process as taking about two minutes.Read 30 Sep 2026 · zyro.world
Rule builder
A visual builder combines conditions such as product visits or cart additions using AND/OR logic.Read 30 Sep 2026 · zyro.world
Security and privacy
Zyro's privacy policy says it uses safeguards including encryption in transit, access controls, and logging, and does not sell personal information.Read 30 Sep 2026 · zyro.world
Supported store platforms
Zyro says its snippet works with Shopify, WooCommerce, BigCommerce, Squarespace, Wix, and any site where the user can paste one line of code.Read 30 Sep 2026 · zyro.world

Plans and prices

Zyro Free Free Free forever · no credit card · revenue attribution Read 30 Sep 2026 · zyro.world
Enterprise Priced on request Contact sales Custom volume or special requirements Read 30 Sep 2026 · zyro.world
Growth Price not published billed monthly Up to 50,000 visitors/month · everything in Starter · best version per traffic source Read 30 Sep 2026 · zyro.world
Scale Price not published billed monthly Up to 100,000 visitors/month · everything in Growth · built for serious traffic Read 30 Sep 2026 · zyro.world
Starter Price not published billed monthly Up to 10,000 visitors/month · tests · pop-up offers · revenue attribution Read 30 Sep 2026 · zyro.world

Every Zyro Audience Builder plan and price →

Strong points and limits

Strong points

  • Visual rules combine conditions with AND/OR logic
  • Audiences refresh in real time
  • Supports predictive segments and anonymous profiles
  • Free plan includes revenue attribution

Limits

  • Available on web only

Who it suits

It suits online store owners seeking to improve ad targeting and sales. The listed integrations and segment controls are relevant to merchants using multiple ad and marketing destinations.

Verdict

Zyro Audience Builder specifies a broad range of shopper signals, segment behavior, and activation destinations. The free plan is listed, but prices for its visitor-volume plans are not.

Where Specifiction places it

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