Emma

Spec sheet

What it does

Emma is a hosted email-marketing platform for creating, sending, automating and measuring personalized campaigns, with controls for distributed teams.Read 15 Oct 2026 · myemma.com

Product

Emma combines email marketing, automation, AI features, and SMS in one platform.Read 8 Oct 2026 · myemma.com

Audience

Emma is designed for distributed teams coordinating email across multiple departments, campuses, or locations.Read 8 Oct 2026 · myemma.com

Free plan

NoRead 20 Sep 2026 · myemma.com

API

The public REST API uses account, public and private keys, JSON requests, TLS 1.1 or higher and an endpoint at api.e2ma.net.Read 15 Oct 2026 · api.myemma.com

Integrations

Emma’s integration platform connects CRM and core systems for segmentation, routing, journeys, behavioral touchpoints and reporting; Salesforce and Raiser’s Edge are named examples.Read 15 Oct 2026 · myemma.com

Security

Emma's Trust Center lists HECVAT, SOC 2 Type 2, HITRUST, GDPR, and TX-RAMP certifications and says Emma undergoes annual independent penetration testing.Read 8 Oct 2026 · trust.emma.meetmarigold.com

Support

The Lite plan includes email and phone support, while Corporate includes priority phone support; Emma also offers professional services and training resources.Read 8 Oct 2026 · myemma.com

Maker

Emma is one of Marigold's products, alongside Campaign Monitor and Vuture.Read 8 Oct 2026 · meetmarigold.com

A/B testing

Plans list subject-line and content split testing plus pre-send email testing.Read 15 Oct 2026 · myemma.com

A/B testing

YesRead 20 Sep 2026 · myemma.com

AI features

AI Assistant drafts and rewrites copy, adjusts tone and length, checks spelling and grammar, and supports Smart Subject, Smart Send and Smart Recommendations.Read 15 Oct 2026 · myemma.com

Analytics

Reporting includes a response dashboard, mailing score, click map, real-time reporting and comparative reporting.Read 15 Oct 2026 · myemma.com

API rate limit

API usage is limited to 180 calls per minute, with HTTP 403 responses when the limit is exceeded.Read 15 Oct 2026 · api.myemma.com

API scope

API documentation covers accounts, automation, exports, fields, groups, mailings, members, searches, signup forms, SMS, subscriptions, touchpoints, users and webhooks.Read 15 Oct 2026 · api.myemma.com

Automation

Workflows can trigger from signups, opens, clicks, purchases, page visits, form submissions and date-based events, with branching paths.Read 15 Oct 2026 · myemma.com

BBB status

BBB gives Emma, Inc. an A- rating, says it is not accredited and cites failure to respond to one complaint as a rating reason.Read 15 Oct 2026 · bbb.org

Best fit

Emma identifies higher education, nonprofits, government, sports and fitness, and travel and hospitality organizations among the industries it serves.Read 8 Oct 2026 · myemma.com

Brand governance

Brand Manager provides style guides, template and asset sharing, template locking, approval workflows and centralized brand controls.Read 15 Oct 2026 · myemma.com

Company founded

LinkedIn lists Emma® as founded in 2003.Read 15 Oct 2026 · linkedin.com

Company headquarters and size

LinkedIn lists Nashville, Tennessee headquarters and a 1,001–5,000 employee company size for Emma®.Read 15 Oct 2026 · linkedin.com

Company legal name

BBB lists Emma, Inc. as a corporation, with MyEmma and Cold Feet Creative, LLC as alternate names.Read 15 Oct 2026 · bbb.org

Compliance claims

Emma says its cloud environment meets SOC 2 Type II and ISO 27001 requirements and its AI is designed for FedRAMP, HIPAA, FERPA and SOC 2 contexts.Read 15 Oct 2026 · myemma.com

Documentation and support

Emma provides a help center, training videos, in-app, email, phone and deliverability support; Corporate adds priority phone support.Read 15 Oct 2026 · myemma.com

Email automation

YesRead 20 Sep 2026 · myemma.com

Email design

The drag-and-drop editor supports mobile and desktop previews, and templates can be locked to protect brand elements.Read 8 Oct 2026 · myemma.com

Email editor

The product includes a drag-and-drop editor, responsive template gallery, asset library and an option to code emails yourself.Read 15 Oct 2026 · myemma.com

Encryption and access

Data at rest is encrypted with AES-256, transit uses TLS 1.2 or better, MFA is available, and account actions are logged and monitored.Read 15 Oct 2026 · myemma.com

Landing pages

Landing pages publish to a persistent unique URL, use the email drag-and-drop editor, embed signup forms and support Google Analytics campaign IDs.Read 15 Oct 2026 · myemma.com

Licence

The public site and API documentation do not identify an open-source licence or publish source code.Read 15 Oct 2026 · api.myemma.com

Limit: customer service

Capterra reviewers report slow template building, difficult formatting, limited testing and instances where customer service was hard to reach.Read 15 Oct 2026 · capterra.com

Limit: integrations and setup

TrustRadius reviewers report Salesforce integration difficulties, a need for paid support during setup and automation that is less simple than specialist tools.Read 15 Oct 2026 · trustradius.com

Limit: speed and advanced features

GetApp reviewers mention occasional slowness or glitches, higher pricing than competitors, limited advanced features and constrained template flexibility.Read 15 Oct 2026 · getapp.com

Limit: template flexibility

Gartner reviewers report that templates are hard to modify, custom modern layouts can be difficult, and the interface feels less modern than alternatives.Read 15 Oct 2026 · gartner.com

Owner

Gartner identifies Emma as a Marigold product.Read 15 Oct 2026 · gartner.com

Plan limits

Lite includes one user and no subaccounts; Teams includes 25 users and 5+ subaccounts; Corporate includes unlimited users and 10+ subaccounts.Read 8 Oct 2026 · myemma.com

Praise: ease of use

GetApp reviewers repeatedly describe campaign creation and sending as straightforward, intuitive and suitable for beginners.Read 15 Oct 2026 · getapp.com

Praise: support

GetApp reviewers commonly call support responsive, friendly and knowledgeable, although some report slow or unhelpful responses.Read 15 Oct 2026 · getapp.com

Praise: templates and analytics

TrustRadius reviewers praise easy newsletter formatting, contact updates, automated series and clear result summaries.Read 15 Oct 2026 · trustradius.com

Rating on Capterra

4.2 out of 5 from 156 reviewsRead 15 Oct 2026 · capterra.com

Rating on G2

4.0 out of 5 from 560 reviewsRead 15 Oct 2026 · g2.com

Rating on Gartner Peer Insights

4.7 out of 5 from 77 reviewsRead 15 Oct 2026 · gartner.com

Rating on GetApp

4.2 out of 5 from 157 reviewsRead 15 Oct 2026 · getapp.com

SDKs

The API documentation links community wrappers for Ruby, Python, Node.js and .NET rather than an official SDK set.Read 15 Oct 2026 · api.myemma.com

Security controls

Emma states that it uses a dedicated security team, US cloud processing, ISO 27001-aligned policies, NIST CSF, annual staff training and background checks.Read 15 Oct 2026 · myemma.com

Security testing

The security page describes vulnerability scans, bug-bounty testing, annual third-party penetration tests, WAF protection and OWASP-aligned development.Read 15 Oct 2026 · myemma.com

Segmentation

Dynamic segments can use behavior, demographics, engagement history and custom data, and update automatically.Read 15 Oct 2026 · myemma.com

Self-hosting

Public product and API pages describe account-based cloud access and do not provide a self-hosting package.Read 15 Oct 2026 · myemma.com

System requirements

The public product is browser-based; the reviewed official pages do not state specific browser, operating-system or hardware minimums.Read 15 Oct 2026 · myemma.com

Plans and prices

Every Emma plan and price →

Where Specifiction places it

• Email marketing tools#51 of 1878.4
• Email Marketing Software#53 of 1878.4
• Nonprofit Email Marketing Software#16 of 258.2