Best Fathom Analytics Alternatives in 2026
Updated
20 tools from web analytics tools ranked against Fathom Analytics on the same published basis.
- 1Fathom Analytics vs Zoho Apptics
- 2Fathom Analytics vs PostHog
- 3Fathom Analytics vs Matomo
- 4Fathom Analytics vs Visitor Analytics (TWIPLA)
- 5Fathom Analytics vs OpenPanel
- 6Fathom Analytics vs Amplitude
- 7Fathom Analytics vs Heap
- 8Fathom Analytics vs Contentsquare
- 9Fathom Analytics vs Mixpanel
- 10Fathom Analytics vs Hitsteps
- 11Fathom Analytics vs Google Analytics
- 12Fathom Analytics vs Usermaven
- 13Fathom Analytics vs Jetpack Stats
- 14Fathom Analytics vs Simple Analytics
- 15Fathom Analytics vs MonsterInsights
- 16Fathom Analytics vs Statable
- 17Fathom Analytics vs Plausible Analytics
- 18Fathom Analytics vs KISSmetrics
- 19Fathom Analytics vs ActionLab Analytics
- 20Fathom Analytics vs Snowplow
Fathom Analytics alternatives compared
| # | Tool | Score | Free plan | From | Runs on |
|---|---|---|---|---|---|
| 1 | Zoho Apptics | 9.3 | Free plan | Free | Android, API, iOS, Linux, Mac, Web, Windows |
| 2 | PostHog | 9.0 | Free plan | Free | Android, API, iOS, Linux, Mac, self-hosted, Web, Windows |
| 3 | Matomo | 8.3 | Free plan | €275/mo | API, self-hosted |
| 4 | Visitor Analytics (TWIPLA) | 8.3 | Free plan | $2.99/mo | API |
| 5 | OpenPanel | 8.2 | No | $2.08/mo | Android, API, iOS, self-hosted, Web |
| 6 | Amplitude | 8.1 | Free plan | Free | API |
| 7 | Heap | 8.1 | Free plan | Free | API |
| 8 | Contentsquare | 8.1 | Free plan | Free | API |
| 9 | Mixpanel | 8.0 | Free plan | $120/mo | API |
| 10 | Hitsteps | 7.9 | Free plan | $4.99/mo | API |
| 11 | Google Analytics | 7.8 | No | — | API |
| 12 | Usermaven | 7.8 | No | $49/mo | API, self-hosted, Web |
| 13 | Jetpack Stats | 7.7 | Free plan | Free | API |
| 14 | Simple Analytics | 7.7 | Free plan | Free | API |
| 15 | MonsterInsights | 7.7 | Free plan | $16.58/mo | Web |
| 16 | Statable | 7.7 | No | $9/mo | API |
| 17 | Plausible Analytics | 7.6 | No | $9/mo | API |
| 18 | KISSmetrics | 7.6 | Free plan | $99/mo | API |
| 19 | ActionLab Analytics | 7.6 | Free plan | $14/mo | API, Web |
| 20 | Snowplow | 7.5 | No | — | API |
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Questions about Fathom Analytics alternatives
What is the best alternative to Fathom Analytics?
Zoho Apptics, number 1 in web analytics tools with a score of 9.3 out of 10. The others here: PostHog, Matomo, Visitor Analytics (TWIPLA) and 16 more.
What is the best free alternative to Fathom Analytics?
Zoho Apptics is the best-ranked alternative with a free plan. 14 of the 20 alternatives here publish a free plan on their own pricing pages.
How are these alternatives ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing.