Loopio
loopio.com
What it is
Loopio is a paid web and API platform for teams answering RFPs, RFIs, RFQs, DDQs, security questionnaires, and other customer questions. Teams import and organize questions, then use Loopio to fill answers into documents or web portals. Its Response Intelligence is purpose-built AI trained with more than a decade of response data and best practices. The platform connects with organizational sources such as SharePoint, Google Drive, and websites. Listed integrations include Copilot, Confluence, Glean, OneDrive, Box, Microsoft Azure, Google SSO, and an API for custom integrations. CRM integrations, custom branding, and analytics and reporting are included. Loopio supports SAML 2.0 and Google authentication, including Okta, OneLogin, Microsoft Azure, and ADFS connections. It states that it undergoes annual SOC 2 Type II audits, encrypts data with TLS v1.2 and AES256, hosts data on AWS, and meets GDPR and CCPA standards. Foundations includes 10 seats; higher plans add review, language, confidentiality, business-unit, sandbox, theme, seat, and support options.
Spec sheet
- What it does
- Loopio is a SaaS response-management platform for RFPs, RFIs, DDQs, security questionnaires and sales proposals.Read 15 Oct 2026 · loopio.com
- Purpose
- Loopio helps teams respond to RFPs, RFIs, RFQs, DDQs, security questionnaires, and other customer questions.Read 8 Oct 2026 · loopio.com
- Audience
- Loopio is aimed at teams handling complex RFPs, RFIs, security questionnaires, and DDQs, including proposal and bid teams.Read 8 Oct 2026 · loopio.com
- Free plan
- NoRead 21 Sep 2026 · loopio.com
- API
- Loopio confirms a public API for connecting existing or future tools and links API 101 material and developer documentation.Read 15 Oct 2026 · support.loopio.com
- Integrations
- Official integrations include Salesforce, HubSpot, Microsoft Dynamics 365, Slack, Microsoft Teams, Copilot, Confluence, Glean, SharePoint, Google Drive, OneDrive, Box, Seismic, Highspot and SSO providers.Read 15 Oct 2026 · loopio.com
- Security
- Loopio says it undergoes an annual SOC 2 Type II audit, encrypts data in transit with TLS v1.2 and at rest with AES256, and hosts customer data on AWS.Read 8 Oct 2026 · loopio.com
- Support
- The pricing page lists onboarding, Customer Success guidance, an on-demand learning hub, and phone, email, and in-app support.Read 8 Oct 2026 · loopio.com
- Founded
- 2014Read 23 Sep 2026 · loopio.com
- Access controls
- Loopio supports SAML 2.0 and Google authentication, including integrations with Okta, OneLogin, Microsoft Azure, and ADFS.Read 8 Oct 2026 · loopio.com
- Acquisition news
- Loopio completed its acquisition of Salesforce-native RFP vendor Avnio in May 2023 to expand its product and UK presence.Read 15 Oct 2026 · lse.co.uk
- AI
- Response Intelligence is Loopio's purpose-built AI, trained using more than a decade of response data and best practices.Read 8 Oct 2026 · loopio.com
- AI answers
- Loopio AI can populate hundreds of questionnaire answers from selected permitted content sources and provides linked source citations.Read 15 Oct 2026 · loopio.com
- AI governance
- Generative AI is available to customers but is not enabled automatically; permissions restrict its sources and human review remains required.Read 15 Oct 2026 · loopio.com
- Analytics and reporting
- YesRead 21 Sep 2026 · loopio.com
- Browser extension
- The current extension runs in Chrome and Edge and adds SmartFill and SmartScan for creating projects from webpages and portals.Read 15 Oct 2026 · support.loopio.com
- Collaboration
- The product provides role-based assignments, automated reminders, multi-step reviews and collaboration through Slack, Teams and other connected tools.Read 15 Oct 2026 · loopio.com
- Company founding and headquarters
- Loopio was founded in 2014 and is headquartered in Toronto, Canada.Read 15 Oct 2026 · linkedin.com
- Company history
- Loopio says it was founded in 2014 by Zak Hemraj, Matt York, and Jafar Owainati.Read 8 Oct 2026 · loopio.com
- Company legal name
- The maker identifies itself as Loopio Inc., with affiliated Loopio UK and Loopio India entities.Read 15 Oct 2026 · loopio.com
- Company size
- LinkedIn lists Loopio as privately held with 201–500 employees.Read 15 Oct 2026 · linkedin.com
- Content Library
- Its Library stores reusable question-answer content with categories, tags, alternate questions, history, audit trails and freshness scoring.Read 15 Oct 2026 · support.loopio.com
- Content sources
- Loopio connects to organizational content sources including SharePoint, Google Drive, and websites.Read 8 Oct 2026 · loopio.com
- CRM integrations
- YesRead 21 Sep 2026 · loopio.com
- Custom branding
- YesRead 21 Sep 2026 · loopio.com
- Encryption and hosting
- Customer data is encrypted with TLS 1.2 in transit and AES-256 at rest, and hosted on AWS across multiple availability zones.Read 15 Oct 2026 · loopio.com
- Funding news
- On April 8, 2021, Loopio announced a US$200 million strategic investment from Sumeru Equity Partners.Read 15 Oct 2026 · loopio.com
- Identity and compliance
- The platform supports SAML 2.0 and Google authentication, integrates with Okta, OneLogin, Azure and ADFS, and states GDPR and CCPA compliance.Read 15 Oct 2026 · loopio.com
- Licence
- The public legal materials describe commercial customer agreements for a privately held SaaS service and do not identify an open-source licence.Read 15 Oct 2026 · loopio.com
- Limit: import and export
- Capterra and Software Advice reviewers report clunky imports, PDF formatting problems and exports that can fail or require substantial cleanup.Read 15 Oct 2026 · softwareadvice.com
- Limit: pricing transparency
- Loopio publishes no dollar prices and directs buyers to a custom quote, while TrustRadius lists no free version or trial.Read 15 Oct 2026 · loopio.com
- Limit: reporting and customization
- TrustRadius and Gartner reviewers describe reporting as basic and some customization features as limited.Read 15 Oct 2026 · gartner.com
- Plan and pricing limit
- The pricing page offers custom quotes and says Foundations includes 10 seats; it does not publish numerical prices.Read 8 Oct 2026 · loopio.com
- Praise: automation
- Reviewers say automated answers and Magic reduce response time and help writers handle recurring questions.Read 15 Oct 2026 · trustradius.com
- Praise: reusable knowledge
- Reviewers repeatedly praise the centralized answer library, tagging and search for reducing repetitive RFP work.Read 15 Oct 2026 · g2.com
- Praise: usability and support
- Reviewers repeatedly describe the interface as intuitive, information easy to find and customer support responsive and knowledgeable.Read 15 Oct 2026 · capterra.com
- Privacy compliance
- Loopio states that its platform is GDPR compliant and meets CCPA standards.Read 8 Oct 2026 · loopio.com
- Project workflow
- Projects import issued documents, assign questions to collaborators, search the Library, generate answers and export branded Word, Excel or HTML responses.Read 15 Oct 2026 · support.loopio.com
- Rating on Capterra
- 4.6 out of 5 from 74 reviews.Read 15 Oct 2026 · capterra.com
- Rating on Chrome Web Store
- 5.0 out of 5 from 3 ratings.Read 15 Oct 2026 · chromewebstore.google.com
- Rating on G2
- 4.6 out of 5 from 813 reviews.Read 15 Oct 2026 · g2.com
- Rating on Gartner Peer Insights
- 4.2 out of 5 from 25 ratings.Read 15 Oct 2026 · gartner.com
- Rating on GetApp
- 4.6 out of 5 from 74 reviews.Read 15 Oct 2026 · getapp.com
- Rating on Microsoft Marketplace
- 5.0 out of 5 from 1 rating.Read 15 Oct 2026 · marketplace.microsoft.com
- Rating on Software Advice
- 4.6 out of 5 from 74 ratings.Read 15 Oct 2026 · softwareadvice.com
- Rating on TrustRadius
- 8 out of 10 from 14 ratings.Read 15 Oct 2026 · trustradius.com
- Reporting
- Reports cover Library freshness and usage, project efficiency and win rates, and user workload, with availability dependent on subscription and permissions.Read 15 Oct 2026 · support.loopio.com
- Response workflow
- Teams can import questions, organize them, and use the platform to auto-fill answers for documents or web-based portals.Read 8 Oct 2026 · loopio.com
- SDKs and documentation
- The API section links a Stoplight developer portal, but no SDK packages are listed on the public Help Center API pages.Read 15 Oct 2026 · support.loopio.com
- Security certifications
- Loopio says it undergoes an annual third-party SOC 2 Type II audit and maintains an ISO 27001-based information-security program.Read 15 Oct 2026 · loopio.com
- Self-hosting
- Loopio describes its service as SaaS and its security page identifies AWS hosting; no self-hosted deployment is documented.Read 15 Oct 2026 · loopio.com
- System requirements
- The web application supports Chrome, Firefox, Safari and Edge, with Chrome recommended; Internet Explorer support ended January 31, 2020.Read 15 Oct 2026 · support.loopio.com
Plans and prices
Strong points and limits
Strong points
- Imports and organizes questions
- Purpose-built Response Intelligence AI
- Connects to major content sources
- CRM integrations, branding, and analytics
- SAML and Google authentication support
Limits
- Pricing requires a custom quote
- No free plan
- Foundations includes 10 seats
- Web and API platforms only
Who it suits
Loopio suits proposal, bid, and other teams handling complex customer questionnaires and response documents. It is designed for organizations needing shared content, integrations, controls, and response workflows.
Verdict
Loopio combines questionnaire workflows, reusable organizational content, AI assistance, integrations, and administrative controls. Its paid plans are sold through custom quotes, with Foundations, Enhanced, and Enterprise offering progressively broader capabilities.
Where Specifiction places it
- RFP Software#3 of 248.2
- Bid Management Software#19 of 948.4
- RFP Response Software#6 of 278.2
- AI RFP Response Software#8 of 338.1
- Proposal Management Software#10 of 338.3
- Presales Software#9 of 268.2
- Proposal Software#63 of 1347.8
- Document Automation Software#16 of 338.0