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Swoogo

swoogo.events

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Spec score 9.1 #13 of 181 in Event Management Software

Spec sheet

What it does
Swoogo is a SaaS platform for planning, promoting, delivering and analyzing in-person, virtual and hybrid events.Read 15 Oct 2026 · linkedin.com
Deployment
Swoogo is presented as a cloud-hosted service and no self-hosting installation package is documented on its public developer pages.Read 15 Oct 2026 · developer.swoogo.com
Free plan
NoRead 22 Sep 2026 · swoogo.events
Integrations
Swoogo advertises 30-plus built-in integrations, outbound webhooks, a REST API and 11 payment gateways.Read 15 Oct 2026 · swoogo.events
Security
Official pages state multi-factor authentication, SOC 2, ISO 27001, GDPR and PCI DSS Level 1 compliance, plus content-security controls.Read 15 Oct 2026 · swoogo.events
Support
Every account receives in-house support with an advertised initial response within 15 minutes during business hours.Read 15 Oct 2026 · swoogo.events
Headquarters
Los Angeles, California, USARead 28 Sep 2026 · swoogo.events
Analytics
Swoogo offers attendee analytics, cross-event reporting, global attendee records, custom reports and dashboards.Read 15 Oct 2026 · swoogo.events
API access
The public API uses base URL https://api.swoogo.com/api/v1 and OAuth2 client credentials with bearer tokens.Read 15 Oct 2026 · developer.swoogo.com
API coverage
Documented endpoints cover events, registrants, sessions, speakers, sponsors, contacts, transactions, pages, discount codes, call-for-speakers data and webhooks.Read 15 Oct 2026 · developer.swoogo.com
API limits
API credentials are limited to 2,000 credits per 10-minute window; list calls cost 10 credits and other calls cost 1 credit.Read 15 Oct 2026 · developer.swoogo.com
API webhooks
Webhooks can notify on resource creation, updates or deletion for events, contacts, registrants, speakers, sponsors, sessions and attendance objects.Read 15 Oct 2026 · developer.swoogo.com
Attendee app
YesRead 22 Sep 2026 · swoogo.events
Attendee email
YesRead 22 Sep 2026 · swoogo.events
Call for Speakers
The Call for Speakers add-on collects proposals, supports internal review and rating, converts accepted proposals into sessions and sends automated emails.Read 15 Oct 2026 · swoogo.events
Company facts
LinkedIn lists Swoogo as privately held, founded in 2015, headquartered in Los Angeles and employing 51–200 people.Read 15 Oct 2026 · linkedin.com
Documentation
Swoogo publishes a Mintlify developer reference with authentication, rate limits, pagination, filtering, errors and endpoint documentation.Read 15 Oct 2026 · developer.swoogo.com
Event hub
Event Hub centralizes schedules, streaming links, webinars, chat and an attendee directory for hybrid experiences.Read 15 Oct 2026 · swoogo.events
Event logistics
Logistics tools include badge printing, event hub, check-in, attendee mobile app, exhibition management, hotel management, on-site payments and speaker resources.Read 15 Oct 2026 · swoogo.events
Event marketing
The platform provides automated pre- and post-event emails, drag-and-drop or custom email templates, and white-label event websites.Read 15 Oct 2026 · swoogo.events
Exhibitor tools
YesRead 22 Sep 2026 · swoogo.events
Funding and ownership
Crunchbase categorizes Swoogo as a private venture with Series Unknown financing and lists four funding rounds, including investors CIBC Innovation Banking and Bain Capital.Read 15 Oct 2026 · crunchbase.com
Legal name
Crunchbase identifies the legal name as Swoogo LLC and lists Leonora Valvo and Timothy Cummins as founders.Read 15 Oct 2026 · crunchbase.com
Limit: design and learning curve
Reviewers report that advanced design can require coding knowledge, templates may feel limited and the platform takes time to learn.Read 15 Oct 2026 · getapp.co.uk
Limit: group payment reporting
A TrustRadius reviewer wanted separate payments for group registrations and financial reporting tied to the payment processor.Read 15 Oct 2026 · trustradius.com
Limit: missing test environment
A GetApp reviewer specifically cites the lack of test environments as a product limitation.Read 15 Oct 2026 · getapp.co.uk
Limit: mobile app reliability
Apple App Store reviewers report that Go Attend can hang, spin or feel laggy.Read 15 Oct 2026 · apps.apple.com
Limit: pricing
Reviewers repeatedly describe Swoogo as expensive for individuals, small organizations and teams comparing lower-cost alternatives.Read 15 Oct 2026 · getapp.co.uk
Limit: reporting depth
Some Capterra reviewers say analytics and reporting require manual workarounds or could be more flexible.Read 15 Oct 2026 · capterra.com
Named integrations
Official integrations include Salesforce, HubSpot, Marketo, Zapier, Zoom, ON24, Google Analytics, Stripe, Vimeo, PayPal and others.Read 15 Oct 2026 · swoogo.events
Notable news: MCP server
On March 24, 2026, Swoogo announced an MCP server for connecting event data and actions to AI tools such as Claude and ChatGPT.Read 15 Oct 2026 · swoogo.events
Onsite check-in
YesRead 22 Sep 2026 · swoogo.events
Praise: customization
Reviewers commonly praise customizable registration, branded websites, flexible forms and conditional logic.Read 15 Oct 2026 · trustpilot.com
Praise: ease of use and support
Independent reviewers repeatedly praise intuitive event setup, fast knowledgeable support and helpful account teams.Read 15 Oct 2026 · capterra.com
Praise: reporting
Reviewers describe dashboards and reporting as easy to use and valuable for event data visibility.Read 15 Oct 2026 · trustradius.com
Rating on Apple App Store
3.2 out of 5 from 13 ratingsRead 15 Oct 2026 · apps.apple.com
Rating on Capterra
4.7 out of 5 from 82 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
4.9 out of 5 from 212 reviewsRead 15 Oct 2026 · g2.com
Rating on GetApp
4.7 out of 5 from 82 reviewsRead 15 Oct 2026 · getapp.co.uk
Rating on Google Play
2.0 out of 5 from 9 ratings for Go AttendRead 15 Oct 2026 · play.google.com
Rating on Software Advice
4.7 out of 5 from 82 reviewsRead 15 Oct 2026 · softwareadvice.com
Rating on Trustpilot
4 out of 5 from 6 reviewsRead 15 Oct 2026 · trustpilot.com
Rating on TrustRadius
8.4 out of 10 from 4 reviewsRead 15 Oct 2026 · trustradius.com
Registration
Registration supports unlimited conditional logic, registrant types, custom questions and 15-plus question formats.Read 15 Oct 2026 · swoogo.events
Registration forms
YesRead 22 Sep 2026 · swoogo.events
Registration workflows
Users can create branded registration paths, waitlists, invite lists and attendee approval workflows.Read 15 Oct 2026 · swoogo.events
SDKs
Developer documentation provides cURL, Node.js and Python request examples, but no separately branded SDK package is identified.Read 15 Oct 2026 · developer.swoogo.com
Ticketing
YesRead 22 Sep 2026 · swoogo.events

Plans and prices

Professional $11,800 a year $11,800/year 1 full user · 1 reporting user · unlimited events · unlimited registrations · check-in app · 30+ integrations · 1 custom domain · approval workflows · automated workflows Read 15 Oct 2026 · swoogo.events
Enterprise Priced on request Custom pricing Professional features · advanced personalization · premium branding · enterprise security/compliance · scalable API · enterprise support · personalized onboarding · 99.9% uptime SLA · API-triggered automations Read 15 Oct 2026 · swoogo.events

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