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Pancake

pancake.biz

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Spec score 7.4 #19 of 34 in Social Customer Service Software

What it is

Pancake combines customer conversations from multiple channels in a business messaging platform. Teams can assign conversations, use filters and tags, send automatic quick replies, and manage user permissions. The product also includes CRM, analytics, and order tracking. Businesses can capture orders from conversations and livestreams and use conversion event data to optimize advertising. Documented connections include Facebook, Instagram, TikTok, Shopee, Lazada, Google Messaging, WhatsApp, Zalo, Line, Tokopedia, and website chat. API access uses a public API token, and webhooks send real-time event payloads to an HTTPS server. The maker's site links to iOS and Android apps; web and API are also listed platforms. Pancake is based in Hanoi, Vietnam. It has no free plan, but advertises a 14-day free trial with unlimited features. Small, Standard, and Business plan summaries list platform and user counts, a six-month term, and no support. The maker describes Small for individual businesses and early-stage e-commerce, Standard for SMEs, and Business for companies with many customers.

Spec sheet

Product
Pancake combines customer conversations from multiple channels in one business messaging platform.Read 3 Oct 2026 · pancake.biz
Intended users
The maker describes Small as suitable for individual businesses and early-stage e-commerce, Standard for SMEs, and Business for companies with many customers.Read 3 Oct 2026 · pancake.id
Trial
The pricing page advertises a 14-day free trial with unlimited features.Read 3 Oct 2026 · pancake.id
API
Pancake provides a public API token and webhooks that send real-time event payloads to an HTTPS server.Read 3 Oct 2026 · docs.pancake.biz
Integrations
Pancake documentation lists connections including Facebook, Instagram, TikTok, Shopee, Lazada, Google Messaging, WhatsApp, Zalo, Line, Tokopedia, and website chat.Read 3 Oct 2026 · docs.pancake.biz
Mobile apps
The maker’s site links to Pancake apps on the Apple App Store and Google Play.Read 3 Oct 2026 · pancake.id
Security
Pancake advises users to keep API tokens out of client-side code, browser extensions, and public repositories, and to revoke compromised tokens.Read 3 Oct 2026 · docs.pancake.biz
Support
The pricing page lists customer support by chat, online meeting, or onsite, while the Small, Standard, and Business plan summaries each say no support.Read 3 Oct 2026 · pancake.id
Headquarters
The maker lists its headquarters at Vinhomes Smart City, Tay Mo, Hanoi, Vietnam.Read 3 Oct 2026 · pancake.id
Features
Features include conversation assignment, filters and tags, automatic quick replies, user permissions, order tracking, CRM, analytics, and API access.Read 3 Oct 2026 · pancake.id
Sales workflows
Pancake can capture orders from conversations and livestreams and use conversion event data to optimize advertising.Read 3 Oct 2026 · pancake.biz

Plans and prices

Business Priced on request 6 platforms · 10 users · 6 months · no support Read 3 Oct 2026 · pancake.id
Small Priced on request 1 platform · 3 users · 6 months · no support Read 3 Oct 2026 · pancake.id
Standard Priced on request 3 platforms · 3 users · 6 months · no support Read 3 Oct 2026 · pancake.id

Every Pancake plan and price →

Strong points and limits

Strong points

  • Combines conversations from multiple channels
  • Includes CRM, analytics, and order tracking
  • Supports order capture from conversations and livestreams
  • Webhooks send real-time event payloads
  • 14-day free trial with unlimited features

Limits

  • No free plan
  • Plan summaries state no support
  • Plan summaries specify platform and user limits

Who it suits

It suits businesses handling customer conversations and orders across the listed messaging and commerce channels. The maker positions its plans for individual or early-stage e-commerce businesses, SMEs, and companies with many customers.

Verdict

Pancake combines conversation management with order tracking and sales workflows, and its documented connections span messaging and commerce services. Check the plan limits and support terms, and note that a free trial is listed but no free plan is available.

Where Specifiction places it

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