Wootric

Overview

Wootric is customer experience and feedback software for teams that collect customer scores and want to turn responses into follow-up work. It suits organizations with established CX or customer success programs that need surveys across several channels and structured routing. Its breadth is useful, but custom pricing and no free plan make it a harder fit for teams that want to start small without a sales conversation.

Key features

Wootric supports Net Promoter Score, customer satisfaction, and customer effort score surveys. Teams can deliver them in-app, by email, mobile, SMS, Intercom Messenger, link, or QR code. That range gives organizations options for reaching customers at different journey points; teams with one narrow survey use case may have little need for so many channels.

Feedback themes can be categorized with custom tags or machine learning. Teams can route feedback according to scores and trigger workflows in CRM or support platforms, so the product can connect a response to an operational follow-up rather than stopping at collection. Advanced respondent segmentation and follow-up workflows support more targeted programs.

The integration page describes connections with Salesforce, Intercom, ServiceNow, Segment, HubSpot, Gainsight, Zendesk, Slack, Mixpanel, Freshdesk, and others. The API can access and update end users, responses, and declines, which gives teams another route for working with their feedback data.

The Voice of the Customer plan adds CXInsight for text and sentiment analytics, imports feedback from any source, and custom dashboards and reporting. These are the clearest tools for teams that need to consolidate and examine feedback; Professional and Growth do not include them in their plan descriptions.

Every plan supports unlimited responses from up to 25,000 customers. That is a substantial response allowance, but the customer ceiling matters for organizations with a larger audience. Wootric supports GDPR data portability and deletion, provides data processing agreements on request, and has a dedicated Data Protection Officer. It offers US, EU, and Australia data centers; EU and Australia hosting is in beta for specific enterprise accounts.

Pricing

Wootric is paid software with custom pricing and no free plan. A Microsurvey trial account is available, but no trial duration is stated. The plans share the limit of unlimited responses from up to 25,000 customers, so the main differences are journey coverage, seats, support, targeting, and analytics.

Professional

Professional includes one journey point, one metric—NPS, CSAT, or CES—up to five seats, and self-service support. It is the most focused option for a small team running a single-measure program. The one-point and one-metric limits make it a poor fit for organizations comparing measures across several parts of a journey, and self-service support offers less assistance than Growth.

Growth

Growth expands coverage to three journey points and up to 10 seats, adds premium support, and provides advanced survey targeting. It better fits teams coordinating a broader program across multiple journey stages. It still has a seat limit, and its plan description does not include CXInsight, feedback imports, or custom dashboards.

Voice of the Customer

Voice of the Customer includes Growth features plus CXInsight, text and sentiment analytics, feedback imports from any source, and custom dashboards and reporting. It is the strongest fit for teams that need to bring feedback together and analyze it beyond survey scores. Its price is also custom, and the plan description does not give a separate seat or journey-point limit.

Platforms

Wootric supports Android, iOS, web, and API. The mix accommodates mobile and web programs as well as teams that need API access to end users, responses, and declines.

Who it's for

Wootric describes use by customer success, CX, product, HR, executive, and support teams. It is most compelling when several teams need to collect or act on customer feedback, especially where score-based routing and cross-channel surveys matter. A small organization that needs one basic survey, a public price, or a free plan should look elsewhere.

Pros and cons

Pros: Multiple survey metrics and seven delivery channels let teams reach customers through different touchpoints.

Pros: Score-based routing, workflow triggers, integrations, and API access connect feedback collection with follow-up work.

Pros: Unlimited responses across plans can support high response volume, subject to the 25,000-customer cap.

Pros: Voice of the Customer adds text and sentiment analysis, imports, and custom reporting for broader feedback programs.

Cons: There is no free plan, and all plan pricing is custom, so budget-conscious teams cannot compare a published price before engaging.

Cons: Professional restricts teams to one journey point, one metric, and five seats; Growth allows only three journey points and 10 seats.

Cons: Professional has self-service support, while premium support is included only with Growth.

Cons: The 25,000-customer ceiling may constrain larger programs, and EU and Australia hosting is in beta for specific enterprise accounts.

Alternatives

For a wider comparison, see Customer Experience Management Software, Net Promoter Score Software, and Customer Feedback Software.

Webex Experience Management is another paid option with Android, iOS, web, and API platforms; its subscription is described as a single subscription.

Qualtrics is the better starting point for individuals who want a free plan: its free tier allows one user, three active surveys, 30 questions per survey, and 500 total responses.

UXPressia is a more natural choice for teams focused on mapping customer journeys: its free plan includes three customer journey maps, three personas, and three impact maps, while Pro costs $36 a month billed per user.

Adobe CX Enterprise is an alternative for teams considering a paid CX product with a free plan; it is available on API and web.

Happ is another paid option for Android, iOS, and web, with custom pricing.

omniXM is a paid Android and iOS option whose custom quote depends on location count and agent tier.

Cemantica is worth considering if a trial and a defined evaluation window matter: its enterprise trial lasts 21 days, supports up to five users, and requires no credit card.

CustomerSure is a paid alternative with a published CX Starter price of £1,999 a month, billed £1999 / mo, including 30 users, 30 active surveys, 5,000 emails per month, 20 sites or teams, and one brand.

Verdict

Choose Wootric if your organization needs multi-channel surveys, score-based follow-up, and a path from collection to feedback analysis across a defined customer base. Its combination of routing, integrations, and Voice of the Customer analytics is the strongest reason to choose it. Look elsewhere if you need a free tier, transparent pricing, or room to exceed the 25,000-customer cap without confirming custom terms.