A/B Testing Tools
Alternatives to Apex
Apex gives e-commerce teams one place for A/B, multivariate, server-side and mobile-app testing, feature flags and personalization. It supports six to ten concurrent tests, checks conflicts before launch and can return traffic to control when a variant harms results. Operator creates code-level page edits for review, while prediction and statistical controls guide decisions. Store connections, developer APIs and consent-aware privacy controls extend the workflow across web and mobile channels.
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Amplitude It suits teams that need to track events, examine conversion funnels, or review session recordings.
From $995/mo Free plan Web · iOS · Android · API9.4 Visit Specs - 02
AB Tasty Growth is described for small teams starting experimentation, Pro for businesses scaling it, and Enterprise for large teams, agencies, and enterprises with advanced requirements.
From €1,250/mo Free trial Web · macOS · iOS · Android9.3 Visit Specs - 03
DevCycle DevCycle suits development teams that want attribute-based releases, staged rollouts, and experiments across client and server applications.
From $625/mo Free plan Web · Windows · macOS · Linux9.2 Visit Specs - 04
GrowthBook From $40/mo Free plan Open source Web · iOS · Android · API9.1 Visit Specs - 05
Crazy Egg Crazy Egg suits growth marketers, entrepreneurs, small businesses, agencies, ecommerce companies, and UX/UI designers looking to analyze website behavior.
From $29/mo Free plan Web · API · Browser extension9.0 Visit Specs - 06
ABsmartly From €5,000/mo Web · Windows · macOS · Linux8.9 Visit Specs - 07
Omniconvert Explore Explore suits ecommerce brands, D2C businesses and omnichannel retailers running experiments or personalization.
From $167/mo Free plan Web · iOS · Android · API8.8 Visit Specs - 08
Experimently It suits teams that want to run experiments and feature flags on infrastructure they manage.
Free plan Open source Web · Windows · macOS · Linux8.7 Visit Specs - 09
Statsig It suits product and engineering teams that need experiment testing alongside feature controls and product analytics.
From $150/mo Free plan Web · iOS · Android · API8.7 Visit Specs - 10
Zoho PageSense PageSense suits teams that want to analyze web or mobile activity, run experiments, and examine conversion paths.
From $20/mo Free plan Web · iOS · Android · API8.6 Visit Specs - 11
Confidence by Spotify It suits product teams running experiments or managing feature rollouts across web and mobile.
From $449/mo Free plan Web · iOS · Android · API8.5 Visit Specs - 12 ABConvert From $59/mo Free trial Web · API8.4 Visit Specs
- 13 Convert Experiences
Convert Experiences suits growth and marketing teams, CRO agencies, developers and ecommerce web managers working on experiments across web and mobile.
From $399/mo Free trial Web · iOS · Android · API8.4 Visit Specs - 14
DashX Experimentation From $19/mo Free trial Web · iOS · Android · API8.3 Visit Specs - 15
Featureflip Featureflip is aimed at small teams, indie developers, startups, and consultants.
From $49/mo Free plan Web · macOS · iOS · Android8.3 Visit Specs - 16 ABtesting.ai From $19/mo Free plan Web · API8.2 Visit Specs
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LaunchDarkly Experimentation From $108.33/mo Free plan Web · iOS · Android · API8.2 Visit Specs - 18
Compose Compose is aimed at small and mid-sized businesses, as well as agency and internal CRO teams that need web experiments and planning tools.
Free plan Web8.1 Visit Specs - 19
Kameleoon Kameleoon is suited to marketing, product, and engineering teams running experiments across web, back-end, and mobile experiences.
From $495/mo Free trial Web · iOS · Android · API8.1 Visit Specs - 20
Datadog Experiments From $450/mo Free trial Web · API8.0 Visit Specs - 21
Mida Mida suits marketers who want to launch website A/B tests and targeted changes without engineering tickets.
From $299/mo Free plan Web · iOS · Android · API8.0 Visit Specs - 22
Harness Feature Management & Experimentation Free plan Web · Windows · macOS · Linux7.9 Visit Specs - 23
Conductrics Conductrics is aimed at product and data teams in data-centric enterprises with complex data, compliance, and technology requirements.
Web · iOS · Android · API7.8 Visit Specs - 24 Monetate
It suits commerce, retail, travel, hospitality, financial-services, healthcare, and communications, media, and technology teams.
Web · iOS · Android · API7.8 Visit Specs - 25 Nativeblocks From $19/mo Free plan iOS · Android · Self-hosted7.8 Visit Specs
- 26 Iteratist From $63/mo Free trial Web7.7 Visit Specs
- 27 Maxymizely
It suits teams seeking to improve app engagement, ROI, or lifetime value through experiments and audience targeting.
From $19/mo Free trial Web · iOS · Android · API7.7 Visit Specs - 28 Varify.io From €199/mo Free trial Web · API · Browser extension7.7 Visit Specs
- 29 ABExperiment Web · API7.6 Visit Specs
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Convertize Free trial Web7.6 Visit Specs
Choosing instead of Apex
The fit is less direct for teams wanting to start independently: Apex is available only inside a DRIP program, and its maker invites shops doing €100k or more per month to book a call. Apex Starter is free forever but allows three live experiments, 10,000 tested visitors per month and limited seats, while custom plans have no listed price. Alternatives range from warehouse-native experimentation and broad conversion suites to self-hosted infrastructure and lightweight website testing. Compare deployment, analytics, targeting, app support, integrations and how much setup you want to manage.