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Best Braze Alternatives in 2026

Updated

20 tools from marketing automation software ranked against Braze on the same published basis.

  1. 1
    Freshmarketer Free plan apiWeb $15/mo8.8
    Braze vs Freshmarketer
  2. 2
    GetResponse Free trial AndroidapiiOSWeb $1915.58/mo8.7
    Braze vs GetResponse
  3. 3
    Mautic Free plan apiself-hostedWeb €247.50/mo8.7
    Braze vs Mautic
  4. 4
    Mailchimp Free plan WebiOSAndroid Free8.5
    Braze vs Mailchimp
  5. 5
    Manago AI (formerly SALESmanago) Free trial AndroidapiiOSWeb 8.5
    Braze vs Manago AI (formerly SALESmanago)
  6. 6
    ActiveCampaign Free trial WebiOSAndroid 8.4
    Braze vs ActiveCampaign
  7. 7
    Klaviyo Free plan Web Free8.3
    Braze vs Klaviyo
  8. 8
    Twilio Segment Free plan WebiOSAndroid $120/mo8.1
    Braze vs Twilio Segment
  9. 9
    SAS Customer Intelligence 360 AndroidapiiOSWeb 8.0
    Braze vs SAS Customer Intelligence 360
  10. 10
    Zoho Marketing Automation Free trial Web 8.0
    Braze vs Zoho Marketing Automation
  11. 11
    CleverTap Free trial AndroidapiiOSWeb $85/mo8.0
    Braze vs CleverTap
  12. 12
    Adobe Marketo Engage 7.8
    Braze vs Adobe Marketo Engage
  13. 13
    SendPulse Free plan WebiOSAndroid $9.60/mo7.8
    Braze vs SendPulse
  14. 14
    Intempt Marketing Free plan AndroidapiiOSMacWeb $24/mo7.8
    Braze vs Intempt Marketing
  15. 15
    Freshsales Free plan AndroidapiextensioniOSWeb $9/mo7.8
    Braze vs Freshsales
  16. 16
    Ometria AndroidapiiOSWeb 7.7
    Braze vs Ometria
  17. 18
    Iterable WebiOSAndroid 7.6
    Braze vs Iterable
  18. 19
    Cordial AndroidapiiOSWeb 7.6
    Braze vs Cordial
  19. 20
    EngageBay Free plan Web $11.04/mo7.6
    Braze vs EngageBay
  20. 21
    Zoho Marketing Plus Web $30/mo7.5
    Braze vs Zoho Marketing Plus

Braze alternatives compared

#ToolScoreFree planFromRuns on
1Freshmarketer8.8Free plan$15/moAPI, Web
2GetResponse8.7No$1915.58/moAndroid, API, iOS, Web
3Mautic8.7Free plan€247.50/moAPI, self-hosted, Web
4Mailchimp8.5Free planFreeWeb, iOS, Android
5Manago AI (formerly SALESmanago)8.5No—Android, API, iOS, Web
6ActiveCampaign8.4No—Web, iOS, Android
7Klaviyo8.3Free planFreeWeb
8Twilio Segment8.1Free plan$120/moWeb, iOS, Android
9SAS Customer Intelligence 3608.0No—Android, API, iOS, Web
10Zoho Marketing Automation8.0No—Web
11CleverTap8.0No$85/moAndroid, API, iOS, Web
12Adobe Marketo Engage7.8No——
13SendPulse7.8Free plan$9.60/moWeb, iOS, Android
14Intempt Marketing7.8Free plan$24/moAndroid, API, iOS, Mac, Web, Windows
15Freshsales7.8Free plan$9/moAndroid, API, Browser, iOS, Web
16Ometria7.7No—Android, API, iOS, Web
18Iterable7.6No—Web, iOS, Android
19Cordial7.6No—Android, API, iOS, Web
20EngageBay7.6Free plan$11.04/moWeb
21Zoho Marketing Plus7.5No$30/moWeb
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Questions about Braze alternatives

What is the best alternative to Braze?

Freshmarketer, number 1 in marketing automation software with a score of 8.8 out of 10. The others here: GetResponse, Mautic, Mailchimp and 16 more.

What is the best free alternative to Braze?

Freshmarketer is the best-ranked alternative with a free plan. 9 of the 20 alternatives here publish a free plan on their own pricing pages.

How are these alternatives ranked?

Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing.