Best Act-On Alternatives in 2026
Updated
20 tools from marketing automation software ranked against Act-On on the same published basis.
- 1Act-On vs Freshmarketer
- 2Act-On vs GetResponse
- 3Act-On vs Mautic
- 4Act-On vs Mailchimp
- 5Act-On vs Manago AI (formerly SALESmanago)
- 6Act-On vs ActiveCampaign
- 7Act-On vs Klaviyo
- 8Act-On vs Twilio Segment
- 9Act-On vs SAS Customer Intelligence 360
- 10Act-On vs Zoho Marketing Automation
- 11Act-On vs CleverTap
- 12Act-On vs WebEngage
- 13Act-On vs Adobe Marketo Engage
- 14Act-On vs SendPulse
- 15Act-On vs Intempt Marketing
- 16Act-On vs Freshsales
- 17Act-On vs Ometria
- 18Act-On vs Braze
- 19Act-On vs Iterable
- 20Act-On vs Cordial
Act-On alternatives compared
| # | Tool | Score | Free plan | From | Runs on |
|---|---|---|---|---|---|
| 1 | Freshmarketer | 8.8 | Free plan | $15/mo | API, Web |
| 2 | GetResponse | 8.7 | No | $1915.58/mo | Android, API, iOS, Web |
| 3 | Mautic | 8.7 | Free plan | €247.50/mo | API, self-hosted, Web |
| 4 | Mailchimp | 8.5 | Free plan | Free | Web, iOS, Android |
| 5 | Manago AI (formerly SALESmanago) | 8.5 | No | — | Android, API, iOS, Web |
| 6 | ActiveCampaign | 8.4 | No | — | Web, iOS, Android |
| 7 | Klaviyo | 8.3 | Free plan | Free | Web |
| 8 | Twilio Segment | 8.1 | Free plan | $120/mo | Web, iOS, Android |
| 9 | SAS Customer Intelligence 360 | 8.0 | No | — | Android, API, iOS, Web |
| 10 | Zoho Marketing Automation | 8.0 | No | — | Web |
| 11 | CleverTap | 8.0 | No | $85/mo | Android, API, iOS, Web |
| 12 | WebEngage | 7.9 | No | — | Android, API, iOS, Web |
| 13 | Adobe Marketo Engage | 7.8 | No | — | — |
| 14 | SendPulse | 7.8 | Free plan | $9.60/mo | Web, iOS, Android |
| 15 | Intempt Marketing | 7.8 | Free plan | $24/mo | Android, API, iOS, Mac, Web, Windows |
| 16 | Freshsales | 7.8 | Free plan | $9/mo | Android, API, Browser, iOS, Web |
| 17 | Ometria | 7.7 | No | — | Android, API, iOS, Web |
| 18 | Braze | 7.6 | No | — | Web |
| 19 | Iterable | 7.6 | No | — | Web, iOS, Android |
| 20 | Cordial | 7.6 | No | — | Android, API, iOS, Web |
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Questions about Act-On alternatives
What is the best alternative to Act-On?
Freshmarketer, number 1 in marketing automation software with a score of 8.8 out of 10. The others here: GetResponse, Mautic, Mailchimp and 16 more.
What is the best free alternative to Act-On?
Freshmarketer is the best-ranked alternative with a free plan. 8 of the 20 alternatives here publish a free plan on their own pricing pages.
How are these alternatives ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing.