Alternatives to Arches

It suits organizations managing unstructured data across storage platforms, particularly in media, life science, EDA, or energy.

Adform DMP

It suits brands and publishers that need to combine fragmented data and use it for audience analysis and activation.

Informatica Product 360

Product 360 is suited to commerce organizations that need to manage product information across channels and connect it with customer, supplier, or material data.

Admixer DMP

Admixer DMP is suited to advertisers, agencies, publishers, data providers, and technology vendors that need to organize and activate audience data.

AdKernel Data Activation & DMP

It suits DSPs, trading desks, publishers, retail media advertisers, and other advertising teams activating audience data.

ArcSpan AMS

It suits publishers and media owners looking to monetize first-party data across multiple channels.

Audigent

It is intended for publishers, brands, and agencies working with audience data and advertising.

Collibra

Collibra is aimed at organizations with complex data needs, including those in financial services, insurance, healthcare, life sciences and retail.

The product is intended for television stations and advertisers, including salespeople and executives who plan or measure campaigns.

AudienceOne

AudienceOne suits marketers and agencies integrating audience data across digital, television, outdoor, advertising, and CRM channels.

Kubico

Kubico is aimed at online casino, sportsbook, poker, lottery and esports betting operators, plus affiliate networks.

Permutive

It is aimed at publishers, advertisers, agencies, and retail media leaders working with first-party data, audience segments, and publisher activation.

Openprise is described for medium to large enterprises with complex stacks and large databases.

Piano DMP

Piano Audience suits digital businesses using customer information for personalization, analytics, and data exports.