Gtm Tools
Alternatives to Clay
Clay combines spreadsheet-style work with enrichment, AI research, signals, CRM connections, and audience syncing. It draws data from more than 150 providers, supports multi-provider waterfalls, and uses Claygent to create custom data points from web research. Its integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery, while audience data can sync to LinkedIn, Meta, and Google. Clay runs on Linux, macOS, and the web. A free plan is available, with paid plans from $167/mo billed annually and a 14-day trial.
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Common Room Common Room is built for RevOps, sales, and marketing teams at mid-market and enterprise B2B companies.
From $2,500/mo Free trial Web · API · Browser extension9.0 Visit Specs - 02
HockeyStack HockeyStack suits teams that need event, funnel, session, attribution, and journey analytics through an API.
From $1,400/mo Free trial Web · API8.5 Visit Specs - 03
Copy.ai Copy.ai suits sales, marketing, and go-to-market teams that need process automation, content work, and connected business tools.
From $24/mo Web · API8.2 Visit Specs - 04 Dock
It suits sales, customer success, and marketing teams that coordinate buyer content and next steps in shared workspaces.
From $350/mo Free plan Web · API · Browser extension8.2 Visit Specs - 05
Factors.ai Factors.ai suits marketers, demand-generation teams, and growth-stage or enterprise organizations focused on account-based marketing.
From $199/mo Free trial Web · API8.1 Visit Specs - 06
Demandbase Demandbase is aimed at B2B go-to-market teams, including marketing, sales, revenue operations, and customer success.
Free trial Web · API · Browser extension8.0 Visit Specs - 07 Persana AI
Its described tools were aimed at teams handling sales prospecting, lead research and outreach.
From $85/mo Free plan Web7.8 Visit Specs - 08
Recapped Recapped is positioned for B2B sales teams, including sales leaders, account executives, enablement, and operations.
From $45/mo Free plan Web7.8 Visit Specs - 09
Unify Unify is aimed at SDRs, account executives, sales leaders, marketing teams, and RevOps teams building prospect lists and coordinating outbound activity.
From $20/mo Free plan Web · API · Browser extension7.8 Visit Specs - 10 Mindmatrix Bridge
Bridge is aimed at direct sellers, VARs, influencers, alliance partners, and distributors.
Web · iOS · Android · API7.5 Visit Specs - 11
Warmly Warmly suits B2B go-to-market teams looking to identify website visitors and monitor buying intent across websites, outbound, and CRM.
From $99/mo Free plan Web · API7.5 Visit Specs - 12 Channeltivity
It is aimed at organizations running reseller, dealer, referral, service-provider, technology-partner, or similar indirect sales programs.
Web · API7.4 Visit Specs - 13
CaliberMind Web7.3 Visit Specs - 14
PartnerStack It suits SaaS companies managing partner programs, from early-stage efforts to mature ecosystems.
Web · API7.3 Visit Specs - 15
UserGems From $3,333.33/mo Web · API · Browser extension7.2 Visit Specs - 16 Crossbeam Free plan Web6.7 Visit Specs
- 17 Endgame Web5.6 Visit Specs
- 18 WorkSpan Ecosystem Cloud Web5.1 Visit Specs
Choosing instead of Clay
Switching may make sense when Clay’s limits or breadth do not match your workflow. The free plan allows 200 rows per table and excludes phone enrichment; paid usage separates actions from data credits. Consider whether you need technographic discovery, verified contact details, website-visitor identification, intent signals, sales engagement, or a browser-led process instead. Compare supported platforms, data coverage, integrations, APIs, exports, and pricing structure before choosing. Alternatives here range from free plans to per-user, annual, or request-based pricing.