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Marketing Automation Software

Alternatives to Freshmarketer

Freshmarketer is an AI-powered marketing automation service for generating sales-ready leads and coordinating customer engagement. It combines email, SMS, WhatsApp, social media and chat channels with email, WhatsApp, SMS, transactional-email, chatbot and customer-journey automation. Lead scoring, capture forms, segmentation, revenue attribution, A/B testing, heatmaps and session replay cover both campaign execution and measurement. Native CRM connections and access to more than 1,000 Freshworks Marketplace apps extend its reach. The free plan includes 100 marketing contacts and 500 monthly email sends, while paid plans start at $15 per month when billed annually.

  1. 01 HubSpot Marketing Hub
    From $7/mo Free plan Web · iOS · Android · API
    9.4 Visit Specs
  2. 02 Mailchimp
    From $13/mo Free plan Web · iOS · Android · API
    9.3 Visit Specs
  3. 03 GetResponse

    GetResponse suits marketers who need email automation, audience segmentation, and landing pages alongside ecommerce or messaging tools.

    From $1,915.58/mo Free trial Web · iOS · Android · API
    9.2 Visit Specs
  4. 04 Mautic

    Mautic suits marketers who need campaign automation, lead scoring, and forms, from freelancers to larger organizations.

    From €247.50/mo Free plan Web · API · Self-hosted
    9.2 Visit Specs
  5. 05 E-goi

    E-goi suits marketers choosing between a free subscriber allowance, monthly contact plans or prepaid email sending.

    Free plan Web · iOS · Android · API
    9.2 Visit Specs
  6. 06 SendPulse

    SendPulse suits teams that want email automation, audience segmentation, and A/B testing across web and mobile.

    From $9.60/mo Free plan Web · iOS · Android · API
    9.2 Visit Specs
  7. 07 Manago AI (formerly SALESmanago)

    Manago AI is aimed at e-commerce businesses building customer profiles and cross-channel campaigns.

    From €30/mo Free plan Web · iOS · Android · API
    9.1 Visit Specs
  8. 08 Aritic PinPoint

    It suits B2B companies looking to coordinate campaigns, lead management, and conversion activities.

    From $19/mo Free plan Web · iOS · Android · API
    9.1 Visit Specs
  9. 09 Twilio Segment
    From $120/mo Free plan Web · iOS · Android · API
    9.0 Visit Specs
  10. 10 ActiveTrail
    From $9/mo Free trial Web · iOS · Android · API
    8.9 Visit Specs
  11. 11 Intempt Marketing

    It suits marketing teams that want personalization, multi-channel journeys, experiments, recommendations, and automated campaigns to draw on one customer profile.

    From $24/mo Free plan Web · Windows · macOS · iOS
    8.9 Visit Specs
  12. 12 Systeme.io

    It suits online entrepreneurs looking to manage funnels, email, courses, and automation together.

    From $17/mo Free plan Web · API
    8.8 Visit Specs
  13. 13 ActiveCampaign

    ActiveCampaign suits teams coordinating marketing across several channels and using automation, segmentation, or customer journeys.

    Free trial Web · iOS · Android
    8.7 Visit Specs
  14. 14 Klaviyo

    Klaviyo suits organizations managing customer outreach across multiple marketing channels, and developers building related integrations.

    Free plan Web
    8.6 Visit Specs
  15. 15 CleverTap

    CleverTap suits teams coordinating customer messaging, analytics, and journeys across multiple channels.

    From $85/mo Free trial Web · iOS · Android · API
    8.6 Visit Specs
  16. 16 Oracle Responsys
    From $0.17/mo Web · iOS · Android · API
    8.6 Visit Specs
  17. 17 Maropost Marketing Cloud

    It suits retention and promotional teams at ecommerce and multi-brand businesses seeking lifecycle messaging.

    From $29/mo Free trial Web · API
    8.6 Visit Specs
  18. 18 EngageBay

    EngageBay suits teams looking for CRM, marketing, live chat, and helpdesk tools in one browser-based platform.

    From $11.04/mo Free plan Web
    8.6 Visit Specs
  19. 19 Encharge
    From $79/mo Free trial Web · API
    8.6 Visit Specs
  20. 20 Kizen
    From $10/mo Free trial Web · iOS · Android · API
    8.6 Visit Specs
  21. 21 Brevo Conversations

    It suits teams needing website chat, live-agent conversations, and visitor tracking across web and mobile.

    From $15/mo Free plan Web · iOS · Android · API
    8.6 Visit Specs
  22. 22 Braze

    Braze is aimed at companies building customer engagement programs, from startups to scaling businesses and global enterprises.

    Free trial Web · iOS · Android · API
    8.5 Visit Specs
  23. 23 Salesforce Marketing Cloud Account Engagement
    From $1,250/mo Web · API
    8.5 Visit Specs
  24. 24 Creatio Marketing
    From $15/mo Web · iOS · Android · API
    8.5 Visit Specs
  25. 25 LeadSquared

    LeadSquared suits sales, service, marketing, or field teams looking for a CRM with lead management and automation tools.

    Free trial Web · iOS · Android · API
    8.5 Visit Specs
  26. 26 emfluence Marketing Platform
    From $1,000/mo Free trial Web · API
    8.5 Visit Specs
  27. 27 Zoho Marketing Automation

    It suits teams managing campaigns across several marketing channels and using lead-generation tools or customer journeys.

    Free trial Web
    8.4 Visit Specs
  28. 28 Salesforce Marketing Cloud Engagement
    From $2,000/mo Web · API
    8.4 Visit Specs
  29. 29 Bloomreach Engagement
    Web · API
    8.4 Visit Specs
  30. 30 Dittofeed
    Free plan Web · API · Self-hosted
    8.4 Visit Specs

Choosing instead of Freshmarketer

An alternative may fit better if those allowances, annual billing or Freshmarketer’s web-and-API availability do not match your operation. Its 21-day trial requires choosing a plan to avoid account suspension. Compare each option’s audience capacity, channels, journey automation, integrations and platform support. Mobile apps, self-hosting, open-source control, larger contact allowances or deeper customer profiles can outweigh a lower entry price, depending on how you acquire, segment and re-engage customers.

Freshmarketer, head to head